These resources have been pulled together in one handy place to promote the role of pharmacists and pharmacies.

Please download and use this information on your owned channels.

If you have any questions or require further materials, please contact the Communications Team at the ICB

Pharmacy First

A campaign to increase public awareness that pharmacists can provide some prescription medicines if needed, without seeing a GP. Campaign materials feature earache, insect bites and urinary tract infections (UTIs) for women aged 16-64.

Think Pharmacy First campaign toolkit

Think Pharmacy First social media pack

Static social assets to download:


NHS England - Midlands videos for GP practices:

Other pharmacy services

Download a toolkit to promote the role of pharmacists and pharmacies - it includes long and short copy as well as images for social media/digital channels.

A new blood pressure testing campaign has been launched, encouraging those aged 40 and over to get a free blood pressure check at the nearest participating pharmacy.

High blood pressure is the largest treatable risk factor for cardiovascular disease (CVD) which can lead to a fatal heart attack, stroke, kidney disease or vascular dementia.

Download the high profile blood pressure testing campaign toolkit to support communications on your channels.

Other resources:

Ask your pharmacist about...

Minor ailments and conditions

Sprains and strains


Insect bites and stings

Dry eyes

Dry skin

Coughs and colds

Pharmacy careers

The NHS England Technology Enhanced Learning team has developed ‘Pharmacy a Day in the Life’ the first interactive and immersive series of pharmacy VR360 career videos for 14-to-18-year-old learners.  The videos provide an opportunity to learn about different careers options and pathways by allowing an inside view of the day to day working world of pharmacy teams. 

The videos have been developed with support from professionals at the Simulation Centre Canterbury Christ Church University, Greenlight Pharmacy (Euston), Barts Health NHS Trust Healthcare Horizons team, Inspiring Futures and East Kent Hospitals University NHS Foundation Trust.

The interactive videos feature scenarios based on real life including pharmacy roles within the community, a hospital, and a GP setting.

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