Healthcare organisations in the Black Country are teaming up to give a ‘behind the scenes’ look at healthcare over a 24-hour period.

Between 8am on Wednesday 24 January and 8am on Thursday 25 January, NHS staff will be posting photos and videos on social media to show the wide range of people and situations they work with in a typical day to ensure people get the right care, in the right place, at the right time.

Organisations taking part include Black Country Healthcare NHS Foundation Trust, NHS Black Country Integrated Care Board, Dudley Group NHS Foundation Trust, Dudley Integrated Health and Care NHS Trust, Sandwell and West Birmingham NHS Trust, Walsall Healthcare NHS Trust, Royal Wolverhampton NHS Trust, West Midlands Ambulance Service, with local authority partners also supporting to share the content.

Over the 24-hour period, the spotlight will be on a variety of hard-working staff and services including district nursing, patient transport, community pharmacy, primary care, NHS 111, the ambulance service and urgent and emergency care.

Richard Beeken, Chair of the Black Country Urgent and Emergency Care Board, said: “Collaborative working across the health and care system is a vital part of managing pressures year-round, and especially during the challenging winter months. Our teams across the Black Country are working tirelessly, day in and day out, to ensure patients have access to high quality services in the right place at the right time, delivered by the right professional.

“Documenting 24 hours in healthcare gives us the perfect opportunity to showcase some of the fantastic initiatives in place across the Black Country to help people stay healthy at home, avoid attendance at hospital where possible and help to get people home quickly with the right care and treatment.

“Everyone has a part to a play this winter and with demand on services higher than ever, it’s never been more important that people to choose the right health service for their needs. This could be your local pharmacy for any minor illnesses, using NHS 111 online if you require urgent medical advice but your condition is not life-threatening, and only calling 999 in life-threatening emergencies.”

Follow the hashtag #BlackCountryHealth247 on Twitter, Facebook and Instagram for more information.


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